About the studio

the people behind the work.

We are Majo and Juanpis, the Colombian founders of a London studio for strategy, design and production.

The Creative Design UK is the trading name of The Creative Design Global Ltd, registered in England and Wales, company number 16532837.

María José Ospina and Juan Pablo Arce filming on location in London with camera, gimbal and lighting equipment
01 · On set — London

The founders

Different strengths. One creative direction.

The Creative Design is shaped by two complementary perspectives: one rooted in brand, people and storytelling; the other in digital systems, production and performance.

Alongside our founders, specialists in branding, community and editing help bring each project to life.

María José Ospina sitting under blossom trees in a London park, black and white photograph

Founder 01

Majo

María José Ospina

Co-Founder — Brand, Content & Client Strategy

Majo combines business thinking, brand positioning and digital marketing to turn ideas into clear, emotionally relevant strategies. With a background in Business Administration, a master’s degree in Digital Marketing and more than five years of practical experience, she leads brand development, content direction, client strategy and the relationships that keep every project connected to the business behind it.

“I believe the strongest brands are built when strategy feels human.”
  • Brand strategy
  • Content direction
  • Client experience
  • Social media strategy
  • Storytelling
  • Creative partnerships
LinkedIn@soymajitodigital@majospina0

Founder 02

Juanpis

Juan Pablo Arce

Co-Founder — Digital Strategy & Production

Juan works where creativity, technology and performance meet. He develops digital strategies, campaign systems and audiovisual productions designed to attract attention and create measurable momentum. His approach combines marketing insight, analytics, creative technology and the production detail required to make content genuinely worth watching.

“Creativity earns attention. Strategy turns that attention into momentum.”
  • Digital marketing strategy
  • Photography and film production
  • Campaign development
  • Analytics and performance
  • Creative technology
  • Websites and digital systems
LinkedIn@marketingconjuanpis@marketingconjuanpis on TikTok
Juan Pablo Arce seated in a teal armchair against a teal backdrop

Founder-led in practice

The founders stay in the room.

We do not disappear after the first meeting. From strategy and creative direction to filming days, reviews and launches, we remain directly involved throughout the work.

Juan Pablo Arce operating a camera on a gimbal during a live event shoot, black and white
FR 01 · On set
Juan Pablo Arce and María José Ospina talking with an event host beside camera and lighting rigs, black and white
FR 02 · Inside the process
María José Ospina and Juan Pablo Arce with a collaborator holding campaign print material at an event, black and white
FR 03 · Close to the work

Two perspectives

Strategy, storytelling and production — connected from the beginning.

Majo brings

  • Brand positioning
  • Audience understanding
  • Client and content strategy
  • Storytelling
  • Creative direction
  • Community perspective

Juan brings

  • Digital growth strategy
  • Campaign systems
  • Photography and film
  • Analytics
  • Technology
  • Production direction

Together

  • Brand transformation
  • Connected digital experiences
  • Campaign development
  • Long-term client partnerships
  • Creative work grounded in business objectives

Two disciplines, one direction — both founders shape every project from first strategy to final delivery.

Our story

María José Ospina and Juan Pablo Arce presenting work together

Before the studio, there was us.

From Cali to London, and from our first clients to the studio we are building today.

Read our story

Beyond the studio

Two personal perspectives behind one business.

As the studio grows, Majo and Juan are also developing personal platforms to share the experiences, ideas and lessons behind their work.

Detail of the studio's camera and lighting setup during a London production, black and white

We did not build The Creative Design to become another content agency. We built it to help ambitious businesses become brands people remember.

London rigour. Latin warmth. Founder-led from strategy to delivery.

In development

a tool for content ideas and scripts

Alongside client work we are developing our own tool for content ideas and scripts, shaped by the way we plan shoots and campaigns.

Come and build something memorable with us.

Work directly with the founders on the strategy, identity, content and digital experience behind your next stage of growth.

Start a project Explore our workMeet the founders ↑
María José Ospina and Juan Pablo Arce at work during a London event production, black and white