Case study 02 · BlueHome

From property stories to everyday operations.

A rental listings site, property marketing and a cloud-based management application, bringing BlueHome’s public presence and internal operations into one creative partnership.

LondonProperty.net home page, listing rooms, studios and flats to rent in North and West London
Client
BlueHome
Sector
Property
Location
London
Scope
Websites · Content Creation · Ads

The challenge

BlueHome has two audiences at once. People deciding where to live need to browse what is available and reach someone quickly, with a clear view of the property, its neighbourhood and its connections before they arrange a viewing. The team behind the listings needs a single place to keep properties, costs and reporting in order.

Our approach

We treated both as one brief. LondonProperty.net gives renters a place to discover homes, rooms and studios and start an enquiry over WhatsApp, marketing content answers the practical questions people ask before a viewing, and the internal application gives the company one place to manage properties and review the money that moves around them.

What we delivered

  • LondonProperty.net — a rental listings site for homes, rooms and studios
  • Property discovery with a WhatsApp enquiry route
  • Internal cloud-based management application
  • Property videos and Reels shot on location
  • Property-focused social copy in English and Spanish
  • Location-led content covering neighbourhoods and connections
  • Social publishing across the brand's channels
  • Meta campaign support
  • Monthly performance reporting

The published site, the team and the marketing around it

The LondonProperty.net home page as published, a photograph of the BlueHome team in their office, and frames from a property marketing carousel. None of these shows the internal management application.

  • LondonProperty.net home page, listing rooms, studios and flats to rent in North and West London with a WhatsApp enquiry button
    LondonProperty.net — published rental listings site
  • The five-person BlueHome team standing together in the agency office, in front of the illuminated BlueHome Agency sign
    The BlueHome team in the agency office
  • Property marketing carousel frame showing a furnished living and dining room
    Property marketing carousel — living and dining room
  • Property marketing carousel frame showing a fitted kitchen
    Property marketing carousel — fitted kitchen
  • Property marketing carousel frame showing a bedroom with a wardrobe
    Property marketing carousel — bedroom
  • Property marketing carousel frame showing a shower room
    Property marketing carousel — shower room

Two strands of work

Strand 01

Finding a place to live

LondonProperty.net is where the available homes, rooms and studios are presented together, area by area, so someone can see what is on and get in touch in one step. Enquiries run through WhatsApp rather than a payment checkout: the site is for discovery and first contact, and the conversation continues with the team.

  • A rental listings site covering homes, rooms and studios
  • Property pages with location and availability presented clearly
  • Browsing by area across North and West London
  • A direct WhatsApp enquiry route from any listing

Strand 02

Attracting attention

Property marketing built around what someone needs to know before arranging a viewing: the space itself, the area around it and how easy it is to get anywhere else.

  • On-location property video and Reels
  • Bilingual property copy for social channels
  • Neighbourhood and transport-led content
  • Meta campaign support and monthly reporting

Strand 03

Supporting the business

A cloud-based application built for the team: properties, costs, income and expenditure reporting and the day-to-day administration of the company in one shared place.

  • A central record of the company's properties
  • Recording and reviewing property-related costs
  • Reports bringing income and expenditure into view
  • A shared application for internal administration

Inside the application

The application was built around four areas of the company's work. Select an area to read what it covers.

Properties

A central place to manage the company’s properties.

    Application scope illustration

    Marketing reporting — June 2026

    32.42K

    Facebook content views

    +102.46%

    Facebook views vs comparison period

    211

    Facebook page visits

    The June reporting sample recorded increased Facebook visibility and 211 page visits.

    Method & source
    Source: Metricool, BlueHome Agency, 1–30 June 2026. The comparison is the prior period in that report. Facebook only; no other platform is measured here.

    See it live

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