Case study 03 · Me Time Off
Three brands. One connected production partnership.
Ongoing production and content for Me Time Off Beauty, Recovery and Academy — with a distinct story for each brand and a coordinated approach behind the camera.
- Client
- Me Time Off
- Sector
- Beauty, recovery and professional education
- Location
- London
- Scope
- Content Creation
The challenge
Three brands sit under one name, and each speaks to a different need: treatments, recovery services and professional learning. Producing for all three means keeping the stories distinct while running one dependable production rhythm.
Our approach
We plan and film across the three brands together, then edit and adapt each piece for the audience it belongs to. Beauty leads with the experience and the people behind it, Recovery stays service-led and educational without clinical promises, and Academy speaks to people learning a profession.
What we delivered
- Ongoing production across Beauty, Recovery and Academy
- Treatment and brand-experience content
- Short-form video for Instagram and TikTok
- Educational social content for the Academy audience
- Body, movement and massage-related education for Recovery
- Skin-analysis and skincare content for Beauty
- Captions and publication planning
- Platform reporting
Content design across the brands
Educational content designed for Recovery, alongside a skincare piece made for Beauty. Recovery and Beauty are separate brands; Academy is produced separately again.
Recovery carousel — opening frame 
Recovery carousel — lumbar spine, pelvis and hips 
Recovery carousel — muscle groups involved in movement 
Recovery carousel — contributing factors 
Beauty educational graphic — skincare routine factors
Three brands, one production rhythm
Three distinct brands, with production shaped around the people each one needs to reach. Explore the work behind Beauty, Recovery and Academy.
Me Time Off Beauty
Beauty content shows the treatment experience and the people delivering it, so someone can understand what a visit is actually like before they enquire.
- Treatment and brand-experience content
- Skin-analysis and skincare content
- Short-form video for Instagram and TikTok
- Captions and publication planning
- Platform reporting
Shared craft across the three brands
- Production planning across the three brands
- Filming on location
- Editing and adaptation per channel
- Content planning and platform reporting
Reported results — July 2026
3,642
Beauty Instagram views
1,033
Beauty Instagram accounts reached
4,816
Shared TikTok views across 7 videos
The July report shows the Beauty channel reaching a defined audience and the shared TikTok channel carrying content across the wider brand. Separating the three audiences makes each report readable on its own terms rather than blending unrelated numbers.
Method & source
Source: Me Time Off monthly social report, July 2026. Instagram figures refer to Beauty. TikTok is shared across the brand ecosystem. Views are platform counts and do not establish treatment bookings or Academy enrolments.
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