Case study 15 · Jenny Agudelo
Building the audience while the website is being built.
Marketing, content and paid social for a London beauty brand, with a launch landing page live now and the full website in development.
- Client
- Jenny Agudelo
- Sector
- Beauty
- Location
- London
- Scope
- Content Creation · Ads · Websites
The challenge
A beauty brand related to Sister's Micropignatural needed a presence that could grow now, while the website that will eventually carry it is still being designed and built. In the meantime the brand had news worth collecting an audience around: a move to a larger premises in London.
Our approach
We run the content and the paid work as one effort: regular posts and reels that show the work and the person behind it, and creative and support for paid campaigns. Online, the brand currently has a launch landing page rather than a full treatment site — it announces the move to a bigger space and invites people to leave their name and email to hear the opening date and the welcome offers first. The full beauty website is in development.
The work
- Marketing and content direction
- Photography, reels and short-form editing
- Paid campaign creative and support
- Publication support and captions
- A launch landing page for the new premises, with email signup
- Full beauty website in development
- Monthly reporting
The launch landing page, and a filming day
The page live today — the announcement of the larger space and the signup form — alongside a photograph taken while filming Jenny at work. It is a launch and signup experience, not the full treatment website, which is still in development.
Launch landing page — new premises signup 
Behind the scenes — filming a treatment in the studio
Reported activity — Instagram, August 2026
18,625
Account views in August 2026
10
Posts and reels published
3,794
Followers at 31 August 2026
August covers ten published pieces and the account-level attention around them. The figures describe the account as a whole, not the result of advertising alone.
Method & source
Source: Metricool, Instagram, August 2026. Account views and follower counts are platform figures for the whole account: they cover organic and paid activity together, and they are not bookings, enquiries or conversions.
What the work produces
- A regular publishing rhythm across posts and reels
- Creative and support for paid campaigns
- A launch landing page live now, collecting names and emails for the opening
- The full beauty website in development
See it live
- Launch landing page
The new-premises announcement and signup page, live now.
Related capabilities