Case study 09 · Lumara Botanic
Turning fragrance stories into a digital journey.
A bilingual website experience and product storytelling for a London fragrance brand built around places, scent and memory.
- Client
- Lumara Botanic
- Sector
- Fragrance
- Location
- London
- Scope
- Websites · Content Creation
The challenge
Lumara Botanic is not a shelf of scents; it is a set of journeys tied to places and memories. That idea is easy to lose in a conventional product grid, and the brand speaks to both English and Spanish audiences.
Our approach
We organised the site around the journeys rather than the objects: each collection leads with the place and the memory behind it, the founder's own story sits at the centre, and workshops and events are given their own space to be discovered. Every page works in English and Spanish.
What we delivered
- Website design and build
- English and Spanish pages throughout
- Journey-led fragrance collection pages
- Founder story and brand narrative
- Workshop and event discovery pages
- Product and story cards for social channels
The website and the brand's own imagery
The published site, along with product and story cards we designed. The photography is the brand's own.
The published website 
Product story card — Ambient Stone 
Product story card — Ritual Candle 
Founder story card — A Return to Yourself 
Founder portrait — client's own website imagery 
Workshop moment — client's own website imagery 
Wax pouring — client's own website imagery 
Workshop table — client's own website imagery
What the work produces
- A published bilingual website built around journeys, not a plain catalogue
- Collection and founder pages that carry the brand's story in both languages
- Workshop and event pages that make in-person sessions easy to find
- A set of product and story cards that carry the same voice onto social channels
The brand's story now reads the same way online as it does in a workshop room.
Related capabilities