Case study 08 · Raquel Misis Massage

Making an independent practitioner's expertise easier to understand.

Treatment education and personable social storytelling for an independent mobile massage practitioner in London.

Social carousel frame reading: five signs your body is asking for a massage
Client
Raquel Misis Massage
Sector
Wellbeing
Location
London
Scope
Content Creation

The challenge

An independent practitioner is the whole brand. People need to understand what a treatment involves, why it might help them and what kind of person they would be booking with — before they ever send a message.

Our approach

We work in plain, practical explanation: what the body is signalling, what a session addresses and what to expect. Carousels carry the teaching, short-form edits carry the personality, and a monthly plan keeps the channel steady rather than sporadic.

What we delivered

  • Educational social carousels
  • Short-form video edits
  • Captions written in the practitioner's voice
  • Monthly content planning
  • Platform reporting

Selected social artwork

Frames from an educational carousel designed for the practitioner's channels.

  • Social carousel opening frame: five signs your body is asking for a massage
    Educational carousel — opening frame
  • Social carousel frame explaining tension in the neck and shoulders
    Educational carousel — sign one
  • Social carousel frame explaining waking up feeling stiff
    Educational carousel — sign two

What the work produces

  • A recurring educational format that explains treatments without promising outcomes
  • A June reporting sample covering 19 published Instagram items — 16 Stories, two posts and one Reel
  • A steady publishing rhythm the practitioner can sustain alongside her clinic days

The channel now explains the work clearly enough that someone can decide whether it is for them before they enquire.

Related capabilities