Case study 14 · Chef Dairo López

A chef's own name, told as more than a menu.

Personal-brand content for Chef Dairo López, plus The Foodie Explorers Club — the website and booking platform for his after-school cooking programme.

The Foodie Explorers Club home page, created and led by Chef Dairo Lopez
Client
Chef Dairo López
Sector
Gastronomy
Location
London
Scope
Content Creation · Websites

The challenge

A chef's personal brand is not the same thing as the business he cooks for. Dairo's name needed its own voice — the journey, the technique and the cultural story behind the plate — rather than a feed of food photographs. His after-school cooking club then needed somewhere of its own: a place for parents to understand the programme and book a place.

Our approach

We build content around what he can speak to first-hand: where the cooking comes from, how a dish is made and why it matters, plus the collaborations and appearances that show his expertise being recognised by other people. For the club we built a website and booking platform, so the programme is explained on one page and the places, registrations and confirmations are handled in the same system.

What we delivered

  • Personal-brand content direction
  • Filming and short-form editing around his cooking
  • Cultural and journey-led storytelling
  • Coverage of collaborations and appearances
  • Captions, publication support and monthly reporting
  • The Foodie Explorers Club — website and booking platform

The Foodie Explorers Club, as published

The live home page of the club's website and booking platform.

  • The Foodie Explorers Club home page, with the club name, the line Created and led by Chef Dairo Lopez, the school location and a booking call to action
    The Foodie Explorers Club — published home page

Two strands of work

Strand 01

The chef's own name

Personal-brand content built around his journey, his cooking and the culture behind it, published on his own account.

  • Content direction for the personal brand
  • Filming and short-form editing around his cooking
  • Cultural and journey-led storytelling
  • Captions, publication support and monthly reporting

Strand 02

The Foodie Explorers Club

A website and booking platform for the after-school cooking experiences created and led by Chef Dairo Lopez. The site explains the programme and handles the practical side of running it.

  • A published website for the club
  • Event bookings with places held against each session
  • Capacity limits per session
  • Registration for children and their details
  • Waiting lists when a session is full
  • Payment tracking against each booking
  • Automatic email confirmations

Reported results — Instagram, July 2026

22,683

Views

5,345

Accounts reached

1,357

Interactions

+81

Net new followers

A month of personal-brand publishing on his own account, reported on its own rather than combined with any other client's figures.

Method & source
Source: client report for Chef Dairo López, Instagram, July 2026. These are platform counts for this account only; they are not bookings, covers served or unique people, and they are separate from any JMD Events reporting.

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