Case study 11 · Juntos App

A community story told across campaigns, events and everyday discovery.

An ongoing content and campaign partnership with Juntos — city-wide food campaigns, festive and music events, and everyday Latino business discovery.

Juntos marketplace carousel frame asking whether you live in London and still do not know these Latino businesses
Client
Juntos App
Sector
Community platform
Location
London
Scope
Content Creation · Branding

The challenge

Juntos brings a community together in several different ways at once: a food campaign, a festive season, a music night, a directory of businesses. Each needs its own voice, and all of them need to feel like the same platform.

Our approach

We treat the partnership as chapters rather than one campaign. Each chapter gets its own communication, and the recurring threads — Latino businesses, food, family, music — carry between them so the audience recognises the platform behind each one.

What we delivered

  • Campaign content and creative direction
  • Event communication and promotional social storytelling
  • Campaign visual applications
  • Latino business and marketplace storytelling
  • Publishing support across the platform's channels

Marketplace storytelling

Carousel artwork designed for the marketplace, introducing Latino businesses listed on the platform.

  • Juntos marketplace carousel opening frame asking whether you live in London and still do not know these Latino businesses
    Marketplace carousel — opening frame
  • Juntos marketplace carousel frame showing the Latin packaged foods listings and a comment prompt
    Marketplace carousel — marketplace listings frame

Chapters of the partnership

  1. 2026 · Six weeks

    Ruta Gastronómica Londres

    A city-wide food campaign connecting more than 60 restaurants, with creative direction, campaign assets, an official magazine and full production. It has its own case study.

    Read the Ruta case study

  2. December 2025

    Ruta del Elfo

    A festive community campaign promoting participating businesses through the December season, with promotional social storytelling aimed at families.

  3. La Última y Nos Vamos

    Communication for a cantina-music event running across editions, promoted through the platform's channels.

    La Última y Nos Vamos event logo
    Event identification — La Última y Nos Vamos

  4. Marketplace and business discovery

    Product-led and social promotion for the marketplace, and stories about the Latino businesses listed on the platform.

Audience growth

4,370

Instagram followers · up from 1,410

2,500

TikTok followers · up from 100

Instagram grew by 2,960 followers and TikTok by 2,400 followers across the wider ongoing partnership.

Method & source
Source: follower counts reported by The Creative Design UK; account-level figures.

What the work produces

  • A recognisable communication approach that carries across very different chapters
  • Campaign and event material produced chapter by chapter rather than as one-off posts
  • A continuing thread of Latino business stories running between the campaigns

Each chapter stands on its own, and together they read as one continuing community story.

Related capabilities