Case study 13 · Urbanos y Terrestres del Valle SAS

A clearer view of the whole operation.

A company website and the administrative platform behind it for a Colombian logistics and transport operator: trips, fleet, trailers, personnel and financial and operational reporting — with a motion graphics walkthrough of the real platform.

Urbanos y Terrestres is a related business owned by our co-founder Juan Pablo Arce.

Client
Urbanos y Terrestres del Valle SAS
Sector
Logistics and transport
Location
Colombia
Scope
Websites · Content Creation
Opening frame of the Urbanos y Terrestres platform walkthrough, with the company's own UTV logo on a dark navy title card reading 'Every move. One connected system.'

The challenge

A transport operation carries a great deal of daily administration: vehicles on the road, trailers moving between clients and locations, drivers and crew, trip records and the costs attached to each one. The company also needs a public face that explains the service clearly. Those are two different jobs, and they should not be the same piece of software.

Our approach

We treat the work as two connected parts. The company website is the public-facing side, written and designed for people who are considering the service. Behind it sits the administrative platform the team actually works in each day: registering and controlling trips, keeping fleet, trailer and personnel records, and reading the financial and operational reporting that comes out of them. The design decisions are ours and made with the people who run the company; development is AI-assisted and human-led, and the work continues as ongoing maintenance and further development rather than a single delivery.

What we delivered

  • Company website, separate from the internal administrative applications
  • Trip registration and trip control, including trip history and manifests
  • Fleet and vehicle administration
  • Trailer records: locations, client allocation and movement status
  • Personnel records and administration
  • Financial and operational reporting
  • Ongoing maintenance and further development
  • A motion graphics walkthrough of the real platform, produced by the studio

See the platform in action

Explore the day-to-day operation through three views of the platform: trailer control, trip management, and financial and operational reporting.

  • Trailer control

    Trailer records with their location, the client they are allocated to and whether they are moving or standing.

  • Trip management

    Trip registration and control, with trip history and the manifests attached to each journey.

  • Reporting

    The financial and operational reporting the team reads from the same records.

A walkthrough produced by The Creative Design from the Urbanos y Terrestres platform, featuring the company's own UTV identity.

What the work produces

  • A public website, separate from the internal applications
  • Trips registered and controlled in the platform, with history and manifests
  • Fleet, trailers and personnel recorded in one administrative system
  • Trailer locations, client allocation and movement status kept up to date
  • Financial and operational reporting inside the same set of tools
  • A walkthrough of the platform the company can show to others

Related capabilities